To be the Ghanaian Financial Institution of Choice for our Staff, Customers and Shareholders. We set the Standard of Excellence in Customer Satisfaction, Employee Engagement, Social Responsibility and Shareholder Value while Building Successful Communities.
To create wealth and a better life for our Stakeholders
Integrity,Customer Focus, Respect for the Individual, Professionalism and Results Orientation
- Integrity is at the core of all our relationships, generating trust and confidence from our customers, suppliers, shareholders and the general public and amongst ourselves.
- We consistently demonstrate personal integrity through honesty, trustworthiness, fairness, confidentiality and openness in everything that we do.
- We deliver accurate, reliable and customer-friendly products and services.
- Our business processes and practices support service excellence while protecting the interests of our customers, employees and shareholders
- We exist to take care of the financial needs of our customers.
- We believe that achieving complete customer satisfaction through service excellence is the key to our success.
- We consider the customer first in all our decision-making.
- We recognise and serve diverse groups of customers according to their distinctive needs.
- We build and sustain relationships that are satisfying to our customers.
- We innovate to anticipate our customers’ future requirements
- The more respect we demonstrate to one another, the higher the quality of our working relationship.
- We listen actively to one another and respond appropriately.
- Our communications with one another are open, timely and professional.
- We provide the authority, training, tools and encouragement so that each of us can do our best to serve our customers.
- We create challenging opportunities for our growth and development.
- We recognize value and reward contributions.
- Our professionalism is the foundation of our superior individual corporate performance.
- We are positive, confident and objective in all our business interactions
- We each take ownership and personal responsibility for all that we do.
- We continually develop ourselves to maintain leading-edge capabilities.
- We apply our extensive industry knowledge and technical competence to our competitive advantage.
- We consistently produce results of the highest quality.
- We engage in business to provide superior returns to our shareholders.
- We focus on achieving results that add the best possible value for all our stakeholders.
- We are cost-conscious in all our activities.
- We continually improve on what we do to serve our customers.
- We use the power of teamwork to improve results significantly.
- We aggressively pursue market share, growth and industry leadership.